When you can hail a taxi from your smartphone at the push of a button, you have no excuse not to automate your feedback requests, too. A well-known statistic in e-commerce is that 85 percent of people trust reviews as much as personal recommendations when it comes to purchasing something online. For that reason alone, …
Customer feedback can make or break your eBay business. The truth is, online reviews are now a central part of the shopping experience. According to Podium’s annual “State of Online Reviews” report, 93 percent of consumers say they have an impact on their purchase decision and a 3.3-star rating on average is the minimum they …
EBay is on a mission to make online shopping more fun for its 170 million buyers around the world. Not only has the marketplace teamed up with Mashable to create “shoppable” content, it also plans to roll out new augmented reality features later this year to offer a more engaging experience. Buyers aren’t the only …
Struggling to grow your eCommerce business? It’s time to dig deep into data. It’s impossible to improve your sales strategy without analyzing and measuring your site’s performance in key areas. This involves creating realistic KPIs (key performance indicators) for your store and constantly monitoring and improving your growth strategy by rigorously evaluating and applying insights …
People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions. User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created …
Every e-commerce business wants positive feedback, but a negative comment isn’t the end of the world. Remember, the purpose of feedback is to help your business do better, and believe it or not, negative feedback is a key factor in customers trusting an online business. And yet, online sellers seem to have a fixation with …
On eBay, there’s one factor that will increase your sales more than anything else—positive feedback. It’s the first thing potential buyers look for, and if you don’t have it, they’ll go find someone who does. Surveys show that up to 97 percent of customers incorporate feedback into their decision when buying online, while 85 percent …
Negative feedback on eBay is like a black mark on a seller’s status—and knowing whether and how to respond to it can prove challenging. After all, feedback is crucial to eBay businesses and positive comments are always useful in strengthening customer numbers. But a bad review, even one posted anonymously, could have an adverse impact …