How do the most successful Amazon sellers win the Buy Box? In our webinar, eCommerce specialist Lisa Byrne analyzes the essential performance metrics that Amazon sellers need to achieve in order to win the Buy Box. Sellers need to keep a close eye on their Account Health on Amazon Seller Central to see where there …
It’s holiday season, and the peak selling time kicks off with the Black Friday weekend starting 25th November 2016. At this time of year, every seller has a list so long that they don’t know where to start. To help with Black Friday preparations, we have created a simple 14-step seller checklist to help online …
Laptop cases, satnav mounts, camera bags, premium smartphone covers – you name it, North Laine Accessories sells it. Based in Lancing, England, North Laine Accessories started in 2007 and quickly grew its revenue from £30k to £5m in just three years. Offering two brands – Navitech and Broonel – North Laine has successfully leveraged its …
In the age of omnichannel eCommerce, customers are more empowered by choice and information than ever. They want a seamless experience while shopping on multiple devices, and sellers need to develop interconnectedness to keep up. Bigger retail companies can afford to hire teams of developers and marketers to create the ultimate shopping experience. But for …
In the early days of the internet, we encountered some woeful experiences with customer support interactions over email. The shock of new technology turned customer experience on its head and the quality of interactions plummeted for a few years. Luckily this is no longer the case. For most savvy businesses, technology is rejuvenating customer experience. …
Weren’t things simpler in the olden days? When you walked down to the grocery store, naturally taking your time to peruse the shelves and procrastinate over the week ahead. You might be enjoying a nice chat at the till. And there. The store owner looks out the window and sees it’s raining, grabs an umbrella …
Getting it right with Shopify eCommerce “Every business needs a home, a place to tell your story, a place for you to build and control your brand.” At Shopify’s UNITE conference, Jean-Michel Lemieux, the Senior Vice-President of Engineering at Shopify, discusses how merchants need an online store — one that is simple yet powerful — to house their businesses, …
Bots, bots bots. They’re coming in their droves, and the customer support industry is going to take the biggest hit. That’s if the headlines are to be believed. Customer service ‘chatbots’ are being prophesied (and demonized) as the human killer in online customer support. And a lot of people are working on making it happen. …