What key demographics are targeting your social media channels for customer support? In short, each key demographic from Gen Z to Millennials to Baby Boomers represents a large share of your potential audience. A Kitewheel study reveals that 48 percent of customers are inclined to interact with support on social media channels, with 23 percent over email. Considering the …
The long term success of any online business relies on international eCommerce customer support Now more than ever, customers want to feel an affinity with a brand, and they want to know that they are supporting companies that share their values. This consumer trend is known as The Shared Economy. In The Shared Economy, there …
Customer support agents are the voice of your business. They speak to the people who buy your products every day. They know the customer inside out – their most common queries, items on their wish lists and the biggest issues. Most importantly – they know how to solve the common issues and make your customer …
Laptop cases, satnav mounts, camera bags, premium smartphone covers – you name it, North Laine Accessories sells it. Based in Lancing, England, North Laine Accessories started in 2007 and quickly grew its revenue from £30k to £5m in just three years. Offering two brands – Navitech and Broonel – North Laine has successfully leveraged its …
Lighting Supply Group has made a success out of selling one of the most breakable items on the market – light bulbs. Founded by two experienced electricians, Lighting Supply Group is the lighting shop by electricians, for electricians. They started selling out of a shop in upstate New York, and it was going well – …
In the early days of the internet, we encountered some woeful experiences with customer support interactions over email. The shock of new technology turned customer experience on its head and the quality of interactions plummeted for a few years. Luckily this is no longer the case. For most savvy businesses, technology is rejuvenating customer experience. …
New Yorker Ed Rosenberg changed the course of his career when he started selling car audio systems on eBay in 2001, after leaving his IT job in Manhattan in the wake of September 11. When the car audio market became saturated, the budding entrepreneur changed direction again. This time he went for bikers. Not leather …
Weren’t things simpler in the olden days? When you walked down to the grocery store, naturally taking your time to peruse the shelves and procrastinate over the week ahead. You might be enjoying a nice chat at the till. And there. The store owner looks out the window and sees it’s raining, grabs an umbrella …