Seasonal Surge of Customer Support Queries is coming It’s the holiday season! People are spending, your profit margins are bursting at the seams, business is booming. What could go wrong? That is until orders come streaming in and, while you are dispatching your products, more orders are piling up and your customers support queries are …
Amazon’s review ban – the importance of a legitimate feedback strategy
Amazon has demonstrated how seriously it takes its review system – by cracking down on incentivized reviews on the marketplace. It’s not the first time Amazon has taken measures to crack down on the gaming of its review system. It went after websites offering fake reviews for cash in 2015, before turning its attention to …
The long-term impact of automated pricing on Amazon sales [report]
When it comes to selling on Amazon, price is everything. But how you manage your prices is equally as important. We have published a report on ‘The Long-Term Impact of Automated Pricing on Amazon Sales’ to highlight the importance of automated price management for online sellers. The analysis found that online sellers who automate pricing on Amazon see …
Why selling on Amazon worked a treat for Candy Junction
Why selling on Amazon is the path to grow your business online Candy is not just for kids – that’s what Garry Hughes learned from selling American confectionery online to the European market. Garry began selling online in 2014 out of his bricks and mortar sweet shop – Candy Junction – in Intu shopping centre …
The key demographics for social customer support
What key demographics are targeting your social media channels for customer support? In short, each key demographic from Gen Z to Millennials to Baby Boomers represents a large share of your potential audience. A Kitewheel study reveals that 48 percent of customers are inclined to interact with support on social media channels, with 23 percent over email. Considering the …
5 steps to becoming an international support star
The long term success of any online business relies on international eCommerce customer support Now more than ever, customers want to feel an affinity with a brand, and they want to know that they are supporting companies that share their values. This consumer trend is known as The Shared Economy. In The Shared Economy, there …
How to save your customer support agents from drowning
Customer support agents are the voice of your business. They speak to the people who buy your products every day. They know the customer inside out – their most common queries, items on their wish lists and the biggest issues. Most importantly – they know how to solve the common issues and make your customer …
How £12m business North Laine Accessories scales customer support
Laptop cases, satnav mounts, camera bags, premium smartphone covers – you name it, North Laine Accessories sells it. Based in Lancing, England, North Laine Accessories started in 2007 and quickly grew its revenue from £30k to £5m in just three years. Offering two brands – Navitech and Broonel – North Laine has successfully leveraged its …
4 omnichannel eCommerce tasks you should be automating
In the age of omnichannel eCommerce, customers are more empowered by choice and information than ever. They want a seamless experience while shopping on multiple devices, and sellers need to develop interconnectedness to keep up. Bigger retail companies can afford to hire teams of developers and marketers to create the ultimate shopping experience. But for …