Struggling to grow your eCommerce business? It’s time to dig deep into data. It’s impossible to improve your sales strategy without analyzing and measuring your site’s performance in key areas. This involves creating realistic KPIs (key performance indicators) for your store and constantly monitoring and improving your growth strategy by rigorously evaluating and applying insights …
People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions. User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created …
eBay has come a long way from its roots in online auctions. These days, the marketplace manages about 1.1 billion live listings—81 percent of which feature new items—from more than 20 million sellers around the world. Which makes standing out to the site’s 168 million active buyers more difficult than ever. At the same time, …
Every e-commerce business wants positive feedback, but a negative comment isn’t the end of the world. Remember, the purpose of feedback is to help your business do better, and believe it or not, negative feedback is a key factor in customers trusting an online business. And yet, online sellers seem to have a fixation with …
On eBay, there’s one factor that will increase your sales more than anything else—positive feedback. It’s the first thing potential buyers look for, and if you don’t have it, they’ll go find someone who does. Surveys show that up to 97 percent of customers incorporate feedback into their decision when buying online, while 85 percent …
Mobile e-commerce is on the rise. According to eMarketer estimates, spending through smartphones and tablets accounted for 34.5% of total U.S. e-commerce sales in 2017. It’s expected to reach 53.9% in 2021, passing out desktop as consumers’ preferred device for online shopping, which means it’s more important than ever to have a mobile-friendly e-commerce site. …
Plenty of conflicting headlines about the future of net neutrality and its impact on e-commerce have cropped up in the weeks since the U.S. Federal Communications Commission’s (FCC) decision on December 14 to scrap it. And while many theories, mainly negative, have attempted to explain how the rules’ removal will affect online sellers, it’s still …
Amazon’s private label brands had almost $450 million in sales in 2017—and third-party sellers are catching onto this trend. On the outset, it seems like a simple way to make extra money on the marketplace— buy a generic product and sell it under your own brand. But what’s the catch? Even an easy idea has its …
As an e-commerce entrepreneur, you face three questions: do I produce products myself, do I produce in the United States, or do I manufacture abroad? Since you’re reading this article, you are probably leaning toward the last option. Producing products abroad, especially from Chinese manufacturers, will give your business strong margins and fast turnaround times—in …